Website Audit

A website audit that tells you exactly where your business stands online

A clear, honest look at how your business appears online. No jargon, no mystery. Just the answers you need to start reaching more customers.

You know your business inside out.
But does your website show that?

Most small business owners know something isn't quite right. Maybe the phone isn't ringing as much as it should. Maybe competitors seem to appear everywhere online while your business feels invisible.

The problem is, it's hard to know what to fix when you're not sure what's broken.

That's exactly what this audit is for.

What You Get

Everything you need to understand your online presence

Your audit is a comprehensive 15 section report delivered as a professionally branded PDF within 5 working days. It's written in plain English, and every finding comes with a clear explanation of what it means for your business.

Google Visibility Check

Find out whether customers can actually find you when they search. We check your Google rankings, your Business Profile, and what your competitors are doing differently.

Competitor Scorecard

See exactly how you compare to local competitors across six key areas, from website quality and reviews to content depth and local SEO. No guesswork, just a clear picture.

Mobile Experience Review

Most of your customers are on their phones. We test how your site performs on mobile, from load speed to how easy it is to tap the call button.

Trust Signal Audit

Reviews, accreditations, team photos, guarantees. We check which trust signals are helping you and which ones are missing, then show you how to close the gap.

Content Briefs You Can Use

Not just a list of what's missing. You get ready to use page titles, descriptions, and opening paragraphs for new service pages and blog posts that target real search terms.

Google Business Profile Playbook

Your GBP is the single biggest quick win for local search. We give you a step by step playbook: what categories to set, what photos to add, what questions to answer, and exactly what to post.

What the audit covers

A thorough review of your entire digital footprint, analysed from the perspective of a real customer trying to find and choose your business.

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Detailed sections covering every angle
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Competitor dimensions scored and compared
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Trust signals checked against the competition
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Ready to use content briefs with real keywords
Inside The Report

15 sections of practical insight

Every section is written so you can understand it without a tech background, and every recommendation tells you what to do, not just what's wrong.

Executive Summary

The big picture. What's working, what's not, and the five quickest wins.

Online Presence Audit

Every platform where your business should appear, checked and verified. Plus a review of whether you're capturing leads and building an audience.

Google Business Profile Playbook

A complete action plan to optimise your GBP for local search visibility.

Getting Found on Google

SEO issues explained in plain English, with step by step fixes.

Competitor Analysis and Scorecard

How you stack up against local competitors, scored across six dimensions.

Keyword Research and Content Briefs

What people are searching for and ready to use briefs you can act on straight away.

Accessibility Review

Usability for all visitors, including those with disabilities.

Performance and Analytics

How fast your site loads, where images and scripts slow things down, and whether you're tracking who visits.

Customer Journey Mapping

What it's actually like to find and contact your business as a new customer.

Mobile Experience

A dedicated review of how your site works on the devices most customers use.

Trust Signal Audit

Reviews, accreditations, guarantees, and everything that builds credibility.

Content Gap Analysis

What content you have, what's missing, what your competitors publish, and how Google judges your content credibility.

Reputation and Reviews Strategy

Ready to use templates for collecting more Google reviews starting this week.

AI Search Readiness

Whether your content is structured for Google AI Overviews and ChatGPT search.

Implementation Roadmap

A phased action plan, starting with free things you can do yourself this week.

Plus next steps, data quality checks, passed checks, legal guidance, testing checklists, and a plain English glossary.

Future Ready

Prepare for how search is changing

Google AI Overviews and ChatGPT are changing how people find businesses. Your audit includes an AI search readiness assessment so you're not left behind.

We scan your structured data

We check for FAQ schema, service markup, and the technical signals AI crawlers use to understand your business.

We assess your Q&A content

Does your site answer the questions your customers are actually asking? We check whether your content is structured in a way AI can reference.

We measure content depth

AI tools need detailed, well structured descriptions to recommend a business. We tell you where yours fall short.

You get specific actions

Exact headings to add, questions to answer, and where to place them. Actionable steps you can take straight away.

Ready to Find Out Where You Stand?

Get a clear picture of your online presence

No jargon, no ongoing commitment, and includes free actions you can take this week without any technical skills.

Purchase Audit – £200